The truth is that if you love watches, you love, well, watches plural, and it will be very hard to commit to just one watch for the rest of your life. Like Jason (and probably every one of you reading this), I’ve tried many, many times to commit to just the idea of one watch, and every time I’ve failed miserably.

Luxury watches have an undeniable appeal that goes beyond their mere functionality, and that appeal has only grown with the rise of social media and its associated “flex culture”. Supply and demand considerations aside, the inherent qualities of craftsmanship and timelessness mean that the price tags that accompany them often make them seem out of reach. Fortunately, purchasing a luxury watch pre-owned can be a smart alternative that offers several advantages over buying new.