The truth is that if you love watches, you love, well, watches plural, and it will be very hard to commit to just one watch for the rest of your life. Like Jason (and probably every one of you reading this), I’ve tried many, many times to commit to just the idea of one watch, and every time I’ve failed miserably.

In the decade-plus that I’ve been into watches, I’ve noticed that there is a very, very small handful of watches that are universal. And when I say universal, I mean that with as much certainty as I can glean without a formal data set. These are watches that pretty much everyone likes and that any watch collector who’s not simply looking to flex will enjoy. In fact, these watches are well-known to be as appreciated by collectors as are their Pateks and Rolexes.

It’s one thing to try hard once, it’s completely another to bring your A-game each and every time, so in my view the line between “making a good first impression” and “fooling someone” is thin. For me, the later ways you present yourself are just as important - if not more - than the first, consistency being a highly desirable attribute in any setting.

The great news I have for you is that you can project this consistency (among other positive qualities) and reap all the rewards that come with it, by indulging some of the passions that lead you to this site daily, particularly those associated with Everyday Carry, or EDC.