In my professional life I’ve tried to train myself to remember that insights alone aren’t worth nearly as much as those associated with implications and possible courses of action. With that in mind, in this Audicle I’m going to outline (with some help from a watch industry legend…) what I think various watch industry stakeholders could do if they believe, like I do, that the lights have been turned on and it’s time to leave the party that’s been happening since 2020.

It’s one thing to try hard once, it’s completely another to bring your A-game each and every time, so in my view the line between “making a good first impression” and “fooling someone” is thin. For me, the later ways you present yourself are just as important - if not more - than the first, consistency being a highly desirable attribute in any setting.

The great news I have for you is that you can project this consistency (among other positive qualities) and reap all the rewards that come with it, by indulging some of the passions that lead you to this site daily, particularly those associated with Everyday Carry, or EDC.