The Ralph Lauren brand set up its watch portfolio in the worlds of motoring, equestrian, and safari-style watches for their collection, but me describing them this way does no justice to the beauty and uniqueness of how some of these watches turned out.

Unlike the dive watch, the pilot’s watch has not become ubiquitous in the public view, and when a company like IWC tries to sell a Big Pilot based on how authentically designed and functional it is, I feel as if I’m being sold a costume accessory.

If you’re still unconvinced, consider that I also like to wear aviator sunglasses and Schott bomber jackets. These are two items that, like dive watches, have shed almost completely their military origins, but would I ever wear them together?

While I’m not convinced about COACH’s approach to “fashion”, this is a company that has proven over the decades that it has “style” covered, in spades.